PLUGinWRO: Trends & Fads: How to design a future proof business in 2018 – 08/01/18 @ 18h


On January 8th we’ll discuss what the current hot trends in tech ARE and – more importantly – how to apply them in the business reality. To achieve this, we have invited a versatile set of experts coming from various backgrounds to help us build a 360 perspective and create together a high level framework for how to apply trends to business.


Moderator: Michał Kreczmar, Director, Digital Transformation, PwC Polska


Katarzyna Królak-Wyszyńska, CEO, Innovatika

Kasia Gola, founder and creator of Geek Goes Chic

Michał Brański, VP Strategy at Grupa Wirtualna Polska, co-CEO Grupa

Tomek Józefacki, Digital Transformation, Neuca

Agata Bona, Future strategist at Capful Polska

Buy your ticket:

The new year is starting and we’re flooded by trend reports, buzzwords, hashtags and all that jazz. Most of the founders and managers try to follow the trends to make sure their companies can thrive in the nearest future, but knowing what’s hot and applying it to a real business are two very different things.

We’ll turn into trend-busters and identify the truly disruptive trends that will emerge or gain momentum in 2018 among all the marketing gibberish. We will discuss how design methods become more and more prevalent in management: as product design, service design or user experience design. This will hopefully help – among other things – to translate the trend-spotting insights into actionable business plans. Last but not least, we’ll try to identify some of the hurdles that may have to be overcome when playing the innovation game.

[ Facebook event details ]

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